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AoC West Midlands promotes and supports the interests of general further education, sixth form and specialist colleges throughout the region in order to:

• Champion and promote the region's colleges as key to the development of the skills, knowledge and talents of everyone who lives, works and studies in the region. 
• Ensure that colleges are recognised as major contributors to the economic and social prosperity of the West Midlands region.
• Develop and promote an environment in which colleges can flourish.

The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment.

Working closely with employers, learners and the local community, our 47 member colleges offer a broad range of flexible learning opportunities for individuals at all levels.   They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers.